For the past six years, I’ve been leading product design teams, aligning cross-functional efforts and owning end-to-end design execution. My approach focuses on shaping design strategies that support real user needs while serving long-term business goals in product-led environments.

I’ve worked across a wide range of products and industries — from global consumer platforms to large-scale enterprise and brand-driven projects — including Raiffeisen Bank, Muse, Cisco, Visa, and World Cup Qatar 2022.

I’m not an only-metrics person. With a strong background in branding and motion design, I work at the intersection of brand and product. This allows me to turn strategy into interactive, emotional experiences using motion, systems thinking, and a strong visual language — making products feel alive and enjoyable.

Beyond product work, I teach interaction design and write about design, motion, and prototyping. I actively promote hands-on prototyping as a thinking tool and explore how AI can meaningfully extend the product designer’s toolkit.